Attended a seminar on Brand Culture: Effectively Communicating the Brand Identity. This is designed to help SMEs appreciate the importance of branding, to create a strong brand identity which will build mind share - one of the strongest competitive advantages of a company.
Vital insights gathered:
* 2 reasons for business failure: pride (no innovations) and selfishness (thinking of your own agenda only)
* there are no saturated markets, only untapped opportunities (Philip Kotler, Global Marketing Guru)
* Brand defines and differentiates your offer from the competition, adds value and eventually protects your business.
* Products are made in a factory, Brands are bought by consumers.
* Service is rendered in the shop, Brands are experienced by consumers.
* A brand is the [promise of the bundle of attribute that someone buys and that provides them with emotional satisfaction (Tim Amber, London Business School)
* We only grow when we step outside our comfort zone.....Unless you try to do something beyond that you have already mastered, you will never grow (Roger Federer on achievement)
Resource speaker was Mr. Raymundo C. De Vera of Pin-Point Direct Consultancy Center.
Vital insights gathered:
* 2 reasons for business failure: pride (no innovations) and selfishness (thinking of your own agenda only)
* there are no saturated markets, only untapped opportunities (Philip Kotler, Global Marketing Guru)
* Brand defines and differentiates your offer from the competition, adds value and eventually protects your business.
* Products are made in a factory, Brands are bought by consumers.
* Service is rendered in the shop, Brands are experienced by consumers.
* A brand is the [promise of the bundle of attribute that someone buys and that provides them with emotional satisfaction (Tim Amber, London Business School)
* We only grow when we step outside our comfort zone.....Unless you try to do something beyond that you have already mastered, you will never grow (Roger Federer on achievement)
Resource speaker was Mr. Raymundo C. De Vera of Pin-Point Direct Consultancy Center.
RSS Feed